Our brand’s name JELESE is a slang word widely used in Ethiopia to describe a friend. The term became the glue that holds relationships together. 

Our goals are to spread awareness and strengthen the bonds between all people. Our vision includes people from far and wide, coming together as one. Unity is the key to a better world. We created JELESE to propel this movement. We are so happy & excited you join us on this journey. From the bottom of our hearts, thank you for becoming our Jelese.

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